Sales events are one of the most popular and effective methods to generate new B2B sales leads. Unfortunately, many companies fall short of their sales events’ potential because they don’t do enough upfront marketing to get people to attend. Just as you might hire lead generation companies to find new sales leads, you can also use lead generation services to help drum up a big crowd for your next sales event.

There’s nothing lonelier than a poorly-attended sales event. So if you’ve got sales events on your calendar, start now to identify, invite and entice your guests to get them in the door. If you’re hosting an industry seminar, trade show or networking event, you need to get the right people on the guest list and in attendance. This is where lead generation companies like Strategic Sales & Marketing can help.

Here is how we can help you drive attendance for your next sales event:

  • Get guests in attendance: Whether or not you know who you want to attend your sales event, a good lead generation firm can identify the ideal guest list with promising B2B sales leads. We can help you build a thorough list of qualified guests, and contact them with advance invitations, marketing materials and personalized phone calls.
  • Contact vendors and sponsors: A successful sales event is not just a matter of inviting guests – you also might need an expo of vendor exhibits, and other sponsors to help share the limelight (and help foot the bill). Our lead generation services can also be used to place phone calls to potential vendors and sponsors to ensure that your sales event has the financial support and “industry buzz” that will help you get noticed.

Event registration experience: We have a proven track record of helping companies with the specific challenges of event registration. We’ve helped hundreds of companies make the “sell” and have the crucial conversations that drive big results in sales event registration. We can also conduct follow-up calls, as part of our event registration service, to help convert your sales event attendees into promising B2B sales leads.

Ready to get your next sales event off the ground?

Many sales events start with big goals, but fall short due to lack of interest, lack of sponsors or lack of funding. Don’t let this happen to you. We can help your company’s next sales event become a successful reality with our sales event registration expertise. Talk to Strategic Sales & Marketing about how we can help – we’re happy to give you a free quote.