Many companies focus on finding new customers, but not as much on communicating with their current customers. When you aren’t communicating with your customers, and finding out if there are issues, your competitors will. This is precisely how we generate leads for our clients; finding prospect who are having issues with their current vendors.

Rather than see a gradual attrition rate of clients, we can uncover issues clients may be having with your organization, which leads to higher rates of retention. SSM can help create a customized Phone Customer Satisfaction Survey to proactively reach out to your current customers, find out what they think about your solutions and services, identify possible problems to solve, and potentially uncover some repeat sales opportunities. Phone surveys have an over 60% better response rate than email and other methods, and tend to get more accurate and nuanced feedback.

SSM creates hundreds of comprehensive market research and survey reports for our clients who rely upon our analytical perspective to help them make strategic decisions about their B2B marketing and lead generation efforts.

Here are a few reasons why Phone Customer Satisfaction Surveys should be part of your customer relationship management strategy:

Talking to your customers by phone gives SSM the chance to help uncover the “real story” of what’s going on with your customer relationships – people will often be more candid when talking with a 3rd party survey rep than they will when talking to their usual point of contact or sales person. Customer surveys can help uncover problems before they grow and spread – it’s better to talk with a customer before they become an “unhappy customer” who is ready to jump ship to a competitor.

Doing phone surveys of customers is also an indirect opportunity to generate additional sales leads – not by going out and finding new customers, but by finding new opportunities to sell to current customers. Phone surveys often uncover hidden “pain points” and possible issues that can be shared with your sales team – our survey reps can ask open-ended questions to learn more about what’s going on with your customers’ businesses, and this can often lead to follow-up calls from your sales people.

Customer phone surveys are often a great way to show your customers that you care, and that you want to make sure they are having a good experience. Something as simple as a phone survey – with a real person on the line, asking thoughtful questions and really listening – can sometimes make the difference between losing a customer or strengthening the customer relationship and boosting your retention rates.

Talking to your customers by phone helps us understand more about what your company is doing well, which customers are happy, why your customers are satisfied, and how your company compares to the competition. Along with checking in on customers, this process can help identify valuable insights to support your overall marketing strategy.

About SSM’s Customer Survey Process

We don’t do robocalls or automated surveys or simple check-the-box, cookie-cutter polls. Instead, we have a team of real people on the phone who are trained to talk with your customers in a credible, professional way that builds trust. The same skills that our B2B sales consultants use for setting appointments and lead generation are also applicable to conducting customer surveys by phone.

Every client’s needs are different. We will work with you to create a customized customer survey that will hone in on your specific concerns and challenges. We will identify the right questions to ask. We will handle the phone conversations in a way that inspires candid and helpful feedback.

You will get: valuable insights, actionable business intelligence, and a better understanding of how to keep your customers happy, how to make better strategic decisions, and how to strengthen your customer relationships!

Ready to reach your customers with a customer satisfaction survey? Talk to Strategic Sales & Marketing today for a free quote.