Boost Sales and Drive ROI with Professional Outsourced Lead Generation

Strategic Sales & Marketing (SSM) has 34+ years of experience as an industry-founding innovator for B2B lead generation in USA markets. We’ve helped thousands of companies uncover millions of qualified new B2B sales leads.

Our B2B lead generation service works as an extension of your sales team. We represent your business with professionalism, credibility, and attention to detail. Our time-tested process uses methodical B2B lead generation strategies to identify your target market and start conversations with your decision-makers.

B2B Lead Generation Services

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Looking for Lead Generation Services in USA Markets? We Can Help!

Do you sell to B2B buyers at large U.S. companies? Our qualified lead generation services can help you reach your decision-makers and boost your sales pipeline.

Here are a few examples of how lead gen services unlock value for your business:

1. Get more B2B leads

If you need more leads, if your industry is going into a slowdown, if you’re ready to launch a new product, if you want to enter a new market, or if you want to capitalize on recent sales momentum, SSM’s services can expand your sales pipeline.

2. Get better leads

Are you concerned about the quality of your leads? We help pre-qualify new opportunities so you can see who’s ready to buy.

3. Close more sales

We help you book more sales meetings and start more conversations with “warm leads” who are ready to hear from you. This can improve your sales conversion rates and lead to a faster sales cycle.

4. Boost your sales team’s efficiency

We do the upfront work of cold calling and outreach to prospects. This frees up your sales team to do more of what they do best – closing deals!

Why Hire Strategic Sales & Marketing to Help With B2B Lead Generation Services?

Strategic Sales & Marketing (SSM) has a reputation for delivering some of the best B2B lead generation services in America. Here are a few reasons why we stand out from the competition:

  • We are B2B lead generation experts: SSM has a unique focus on marketing and selling to major account B2B buyers. We understand the mindset and process of these decision-makers, especially at big companies with large deal sizes.
  • We are 100% U.S.-based lead generation service providers: Some other companies use offshore talent or outsourced subcontractors. We believe that our model – all employees, all based in the U.S. – delivers better results.
  • We provide a mix of online lead generation services and cold calling: There’s no one “right way” to get sales leads. We recommend a multi-touch approach to find and reach your buyers, via phone, email, social media, and other online marketing tactics.
  • We elevate your entire sales and marketing operation: SSM is more than just an outsourced lead generation firm; we serve as an extension of your team. We offer versatile, comprehensive sales and marketing support and expertise, from market research to sales coaching and more!

B2B Sales Leads and Beyond: How Lead Generation Services Drive ROI

When you work with SSM, you can expect more than just a list of new qualified sales leads. You’ll also get a variety of benefits that drive ROI for your business.

Here are a few benefits of working with us:

  • Bigger sales and revenue growth: More leads, and better-qualified leads, are likely to drive better sales conversion rates and top line revenue growth. We don’t just hand over a list of names; we help you reach your sales goals faster.
  • Reduce customer acquisition costs: Instead of paying for the overhead of new hires or expanding your in-house team, we offer affordable lead generation services where you pay only for a limited engagement. Get our focused expertise, and see the results – with no long-term commitment required.
  • Fresh perspectives on your sales challenges: Our targeted B2B lead generation strategies can unlock new angles to approach your decision-makers, and get helpful feedback from your prospects. Is your current sales pitch not resonating? What is your brand’s reputation? Do you need better product-market fit? We’ll find out!
  • Build trust and credibility with your customers: Our reps are experienced pros who can develop conversations as industry peers to your decision-makers.

Your Business Deserves the Best B2B Lead Generation Services

See why SSM has set the standard for lead generation services in USA markets. We have a 34+ year track record of helping thousands of businesses in a wide range of industries. We’ll show you a detailed plan and a custom program to achieve results.

Contact us today for a free quote. Let’s talk!

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B2B Lead Generation Services

Why Business Lead Generation Services are Crucial for Your Growth

Lead generation doesn’t just “happen.” If you want a steady pipeline of good-quality sales leads, you need to proactively go find them.

Let’s look at how and why B2B lead generation can make a difference for your business:

  • Why B2B lead generation is essential: Companies always need new sales leads. Working with a B2B lead generation firm can help your company build a better sales pipeline, faster – by expanding your pool of prospects, while also qualifying and prioritizing the leads.
  • How B2B lead generation services work: Strategic Sales & Marketing will create a customized plan to find, identify and contact your key decision-makers to start the sales cycle. Our process typically includes cold calling, social media outreach, email marketing, and other online marketing tactics. We can help you set sales appointments, and we can give you a list of pre-qualified “warm leads” that are happy to hear from you.
  • How to choose a B2B lead generation strategy: A good strategy will offer a mix of inbound and outbound marketing. Inbound marketing includes search engine marketing, PPC ads, social media, and content marketing. Outbound marketing involves contacting customers with cold calls, email marketing, direct mail, and more.

FAQs About B2B Lead Generation

What is B2B lead generation?

B2B lead generation is the process of identifying, contacting, and building relationships with prospective customers for business-to-business (B2B) companies. It’s not about closing deals, it’s about starting the sales process, opening conversations, introducing the company to the prospect, building trust with the prospect, and getting permission from the prospect to set up a “next step” in the sales cycle, like an online demo or sales meeting.

What industries and types of businesses do you specialize in for lead generation services?

Strategic Sales & Marketing (SSM) offers B2B lead generation in USA markets for a wide range of industries, including information technology (IT) companies, Software-as-a-Service (SaaS) companies, manufacturing and distribution, business insurance providers, professional services like accounting and marketing agencies, and more.

We specialize in major account lead generation with a focus on “solution selling.” If you sell complex products, services and technical solutions to B2B buyers at big companies with large deal sizes and a long-term sales cycle, that’s right in our wheelhouse. We understand your buyer’s mindset and we can help you navigate their internal processes.

What channels and tactics do you use for B2B lead generation?

SSM uses a proprietary “multi-touch” process for outreach, which includes a range of online marketing methods (social media, email marketing, etc.) along with cold calling. We create a customized plan and a detailed process to find and reach your decision-makers and the other stakeholders within the buyers’ organizations. We are thorough and methodical. We blend the “art” and “science” of sales, combining business discipline with creative problem-solving and the human element of communication.

Depending on your goals, we can also help you do market research to find out what your prospects are saying about your brand. We offer lead management and pre-qualifying to help you sort, rank and prioritize your leads, to see which prospects are more ready to buy. Lead gen is not just about developing a list of names; it’s about discovering your target market and building relationships with your prospects in a way that strengthens and speeds up your sales process.

Are there any case studies or success stories from businesses using your B2B lead generation services?

We have numerous testimonials from happy clients and can provide case studies upon request. In the past 34+ years since our company was founded in 1989, we’ve generated more than 3 million qualified B2B sales leads.

How quickly can businesses expect to see results from B2B lead generation services?

Every company’s situation is different depending on industry and market conditions, and it’s not possible to guarantee a specific timeline for results. However, many of our clients start to see new leads appearing within a few weeks. We will work with you upfront to make a plan, create a custom program, and clarify expectations around your goals.

Also, along the way, you’ll have 24/7 access to a client dashboard that lets you see the lead gen activities happening behind the scenes. This will show you our team’s progress as we contact your prospects. We strive to deliver great results, and we want you to have transparency and confidence in our work along the way.

What is your approach to aligning B2B lead generation with a client’s sales goals and processes?

Every client gets a customized lead gen program, tailored to their industry, target market, and business goals. We’ll meet with you upfront, before we start contacting your prospects, to understand your current marketing strategy and overall sales efforts. What’s working? What isn’t? What are you hearing from customers? What would you like to do differently?

Based on what we know about your industry and what we learn about your business, we’ll create a strategic plan with a blend of inbound and outbound marketing tactics.

How does your company approach lead generation for clients?

Customized strategies with proactive, methodical implementation. We do not have a one-size-fits-all approach to lead gen; every company has unique challenges. We will work with you to understand your situation and goals, and will create a customized program.

Once we start contacting your prospects, we are detail-oriented and thorough. We use a “multi-touch” method to reach prospective buyers through multiple channels, with cold calling, online marketing, social media, and more. We also represent your company with professionalism and credibility, in a way that creates a strong first impression and builds trust with your prospects.

How do you find B2B sales leads?

Just Google “lead generation services near me.” 😉

But in all seriousness: at SSM, we use a time-tested process based on market research, identifying key decision-makers, and making multiple contacts with prospects. We have a team of experienced marketers and sales reps who work the phones to make cold calls, who use online marketing channels to start conversations, and who understand how to build relationships with B2B buyers. It doesn’t happen overnight, but with the right strategy and a patient approach, we can deliver the leads that your company needs.

How much do lead generation services cost?

The exact costs will depend on the scope of services and the overall duration of your lead gen program. Some companies might need a multi-month commitment, while others can start with a shorter-term engagement. But in general, the cost of these services will be based on an industry standard range of $75-$150 per billable hour.

Some firms will offer to work on a “pay per lead” compensation model, which might seem like a good deal at first – but beware. “Pay per lead” services can end up distorting your results and costing you more time, effort and money in other ways. Professional lead gen services are not always “cheap,” but the best agencies (like SSM) are worth more than they cost.