What Makes Us Different

What really makes Strategic Sales and Marketing (SSM) unique is that we’re not “just” a lead generation company. Within the framework of our lead generation services, we also provide sophisticated B2B marketing consulting services.

Unlike other lead generation companies that might only provide lead generation outsourcing (many through international representatives), we provide U.S. based turnkey programs with B2B lead generation services and support for qualifying business leads based on sound marketing principles.

In addition to providing lead generation services to help clients build a prospecting pipeline, our B2B marketing consulting services include sales strategy, sales coaching, and marketing communications. You get a more efficient sales pipeline backed by full-fledged integrated marketing programs to communicate your key selling points. Very few lead generation companies can provide our distinctive mix of lead generation outsourcing and B2B marketing consulting services under one roof.

Because our roots are in the B2B sales management industry, our lead generation and appointment setting programs are designed “by sales people, for sales people.” We understand the motivations of your business leads. We know how to craft your message and deliver it to your audience.

What else makes us different from other lead generation companies?

  • USA-based Calling Center:No international callers. Your customers will hear from native English speakers who are culturally fluent and familiar with the terminology of the industry.
  • 30 years of B2B lead generation and marketing management experience:Few other lead generation companies can match our record of longevity and achievement. The B2B lead generation business is in our blood, and we’re in it for the long haul.
  • Experienced in hundreds of product categories:Whatever you sell, chances are we’ve helped someone develop qualified B2B leads in your industry sector.
  • Experienced agents who represent your company with authentic professionalism:Say goodbye to “robotic” and “staged-sounding” lead generation calls. We give you talented pros who will serve as a welcome addition to your organization.
  • Proprietary appointment setting process:We specialize in complex B2B sales lead generation and appointment setting. When you hire us, you get access to our accumulated knowledge, sophisticated tools and processes to match the complex realities of these high-value sales.
  • Web-based self-service reporting:Get better visibility into the progress and results of your lead generation and appointment setting programs. Each SSM client gets 24/7 access to their sales program data via a designated website.
  • Customized lead generation program design:There is no one-size-fits-all, “cookie cutter” approach to B2B lead generation. When you hire us, you’ll get expertly designed lead generation and appointment setting programs dedicated to meeting your company’s unique objectives.
  • Electronic Scripting & Advanced Contact Management:We help ensure consistency for every sales call by equipping our agents with focused, tightly written lead generation scripts and advanced tools for managing sales leads – taking notes, following up, and making sure that every relationship gets the proper attention to detail.
  • Two-Way Silent Monitoring for Quality Control & Training Purposes: Don’t let your business leads fall through the cracks. We keep our sales agents on track with ongoing training and quality control – ensuring a better experience for your customers, and better results for your company.

To learn how SSM compares to other vendors, click here!

Our talented appointment setters and experienced sales agents offer a comprehensive array of lead generation services, making us an industry standard bearer among lead generation companies. Contact Strategic Sales and Marketing today for a Test Drive on how we can help improve the quantity and quality of your business leads.

How Leads Are Qualified


Years of Experience


Cold Calls Made


Decision Makers Pitched


Leads Developed

Why We are Best B2B Lead Generation Service Provider?

Our Calling Center is U.S.-based: Our reps are U.S.-based native English speakers – not an offshore call center. We know how to speak to your prospect’s challenges and industry culture.

No Outsourcing: Some lead generation firms outsource the work to contractors; we don’t. All of our reps are employees of SSM, and we invest in developing their skills. We believe that our model delivers better results for you.

Experienced Sales Reps: Our reps have an average age of 35-55. They know how to build relationships with high-level decision-makers.

Industry-Founding Lead Generation Firm: SSM was established in 1989 and we helped invent this industry. We have an unsurpassed record of longevity and success.

Versatile Expertise: We know how to generate leads for major account B2B sales in hundreds of categories of products, solutions and services.

Get more qualified leads.