B2B lead generation is the first step of the sales process, but once you’ve got some sales leads, you need to get the most out of them. This is where our Lead Management services can help you take your sales effort to the next level.

Sales Lead Management:

We help you rank and prioritize your sales leads, based on which prospects are most likely to buy. Our lead management process includes developing a systematic way to evaluate your prospects’ pain (the level of specific problems that the prospect needs to solve) and motivation (the prospect’s eagerness to buy). This helps your sales team focus on the prospects that are most likely to buy, making for a more efficient sales funnel.

Sales Lead Nurturing:

Just because a prospect says “no” or “not interested” today doesn’t mean they will still feel that way in a few months. Companies’ needs change, budgets change, key decision-makers move on or get promoted, and suddenly a prospect can go from “not interested” to “highly interested.” We’ll give you a consistent sales lead nurturing system to keep in touch with your prospects for the long-term, building business relationships by following up with helpful advice and insights along the way.

Web-based Lead Management Tools:

All of our clients get full visibility into the results of their lead management programs with 24/7 access via a designated website. You’ll be able to see our sales agents’ notes and updates on every conversation with prospects and watch the sales relationships develop over time.

Keep your sales leads alive

Too often, companies spend money on marketing and advertising to create a steady pipeline of sales leads but fail to invest in lead management. Without steady, focused follow-up, promising business leads will fall through the cracks and go to waste.

We manage your sales follow up with:

  • Pay per Click (PPC) campaigns
  • Direct mail
  • Inbound/outbound telemarketing
  • E-mail
  • Social media marketing

Strategic Sales & Marketing’s lead management services help you maximize your marketing ROI by qualifying sales leads and capturing important prospect data and metrics.

We’ll work as your partner to develop a lead management program that is custom-designed, scalable, and adaptable for any budget. Whatever your biggest challenges and priorities might be, we’ll give you as much or as little lead management support as you need.


Ready to start? Talk to Strategic Sales and Marketing

Learn why thousands of businesses have chosen Strategic Sales & Marketing to be their trusted lead management partner. Our talented appointment setters and experienced sales agents offer a comprehensive array of lead management services, making us an industry standard-bearer among lead generation companies. Contact Strategic Sales and Marketing today for a Free Test Drive to see how we can help improve the quantity and quality of your business leads.