About us

Strategic Sales and Marketing (SSM) is a lead generation company specializing in B2B lead generation, appointment setting and managing sales leads for major accounts in multiple industry sectors. Founded in 1989 by Al Davidson, Strategic Sales and Marketing is widely recognized as one of the “leading lights” of the lead generation industry.

Highlights of our lead generation programs include:

  • Completed over 50 million new business sales presentations for our clients.
  • Al Davidson, founder, and the president has been nominated by the Sales Lead Management Association as one of the 50 Most Influential leaders in the industry.
  • Generated over 7 million sales leads for our clients.
  • Created millions of dollars in new revenue for our clients.

Strategic Sales and Marketing clients range from small local businesses to Fortune 100 companies. Below are some of the many advantages of hiring us for lead generation services and managing your business leads:


U.S.-based call center for lead generation and appointment setting

Our lead generation call center is based in the U.S. This gives your company the advantage of being represented by native English speakers – no offshore callers –to ensure clear, culturally fluent communication and make the most of your business leads.

Over 30 years of experience managing sales leads

Ever since we were founded in 1989, we’ve been tackling the biggest challenges in B2B lead generation, lead management, and B2B marketing. Whatever challenges you’re facing with lead generation or making more efficient conversions of your sales leads, chances are we’ve faced those challenges before (and overcome them).

Category-specific experience in managing sales leads

Our lead generation agents and sales representatives are not newcomers to the arena; we offer a talented, diverse, well-trained team of sales professionals who have specific expertise in your product category.

Experts in appointment setting

Lead generation is only the first part of the sales process; you can’t close deals if you don’t have a good system in place to build relationships with business leads and ensure efficient appointment setting. Our proprietary appointment setting process is the ideal complement for our clients’ complex B2B sales leads generation efforts. Our appointment setters deliver unmatched results in getting your salespeople in front of decision makers.

With many lead generation companies on the market, how do you know who to trust? Strategic Sales and Marketing offers a unique client experience. We have honed our lead generation processes over the course of over 30 years to deliver an unmatched level of efficiency, accountability and quality control in managing sales leads.


Are you tired of spending money on lead generation consultants, but with no clear results? Get maximum transparency into the progress of your B2B lead generation program with our Web-based self service reporting. Our clients get 24/7 real-time visibility of every lead generation and lead management program, so they can see the day-to-day results of our lead generation services.


Customized solutions in lead generation and managing sales leads

Whether you need more sales leads, a more efficient appointment setting process, a better system for managing sales leads, sales coaching or all of the above, we will listen to your specific needs and design a customized B2B lead generation program targeted on your unique objectives.

We “talk the talk”

Effective lead generation and efficient appointment setting begins with a well-honed sales script. Over the course of millions of sales presentations and appointment setting calls, we’ve developed best-in-class calling scripts and concise, action-oriented messaging to achieve the best results in B2B lead generation and appointment setting.


Leading-edge technology for managing sales leads

We maximize the use of technology to manage our clients’ sales leads – not for the sake of techie “bells and whistles,” but to optimize our efficiency in appointment setting, tracking communication, and getting the most out of every customer contact. We use Web-enabled telesales workstations, high-speed Auto Dialers, electronic scripting for appointment setting cold calls, advanced contact management to make sure that sales leads receive thorough tracking and appropriate follow-through, and two-way silent monitoring for quality control and training.

Get more sales leads. Hone your B2B lead generation processes. Enhance the qualification of your sales leads. Improve your appointment setting conversions and close more deals.

Wherever you need help in the lead generation and sales process, Strategic Sales and Marketing can boost your results with smart, focused, measurable lead generation, sales coaching and B2B marketing consulting.

Strategic Sales and Marketing is a member of several industry associations, including:


American Marketing Association

CBIA (Connecticut Business & Industry Association)

Greater Hartford Chamber of Commerce

Connecticut Technology Council

Sales Lead Management Association

Are you ready to make your lead generation effort into a “leading light” for your sales organization? Contact Strategic Sales and Marketing today for a Quick Quote. Let’s talk about how we can help you achieve better business leads with more efficient appointment setting, leading to bigger sales.

Get more qualified leads.