B2B Appointment Setting Services

What Is B2B Appointment Setting?

A B2B appointment setting service is a business interaction where talented B2B appointment setters call leads, qualify them as potential clients and plan an appointment for them with a salesperson or representative. Simply put, it is the last step in the lead generation process.

B2B sales is sometimes a long and complex endeavor. Major account sales often require several months to go from the first sales conversation to the deal close. Outsourcing your B2B appointment-setting services can reduce the time in your sales cycle by identifying more and better-quality business leads upfront. It also helps boost your team’s morale, allowing them to concentrate on higher-value tasks.

With our team of B2B appointment setters, you get a dedicated group of experienced sales reps who help your company in several ways by:

• Developing a list of prospects based on your unique industry/target market/geographic location
• Creating a sales script to conduct appointment-setting calls, emphasizing your company’s key selling points and value proposition
• Reaching out to your prospects by phone, making the upfront cold calls to introduce your company to the market and find potentially interested buyers
• Delivering your company a list of “warm leads” based on the results of our appointment-setting outreach

Why Do B2B Appointment Setting Services Add Value for Your Business?

When you hire SSM for your B2B appointment-setting services, our team helps you increase your company’s sales using proven lead-gen tactics. Our B2B appointment setters make that first introductory sales call to your prospects on your behalf. We start to build a relationship with your prospective customers, assess their needs and determine which prospects are most interested and ready to hear more from you. Then we hand off a list of warm sales leads that should be ready to start a more serious, in-depth sales conversation with your company.

The goal of our professional appointment-setting services is simple: deliver qualified appointments, where each prospect on the list is evaluated and ranked based on how:

• Ready they are to buy
• Serious a buyer they are
• High of a priority they are for your sales team to contact with the next steps

We don’t just want to give you a list of new leads. Our B2B appointment-setting team wants to give you a list of qualified leads that are genuinely a good fit for your business and ready to hear from your sales team.

Not every prospect will be immediately ready to buy, and most will need further conversations and lead nurturing. But our goal during the B2B appointment-setting process is to narrow the focus and identify good-quality, qualified business leads for your company.

How Do B2B Appointment Setters Work?

Clients hire SSM for B2B appointment setting for major account sales, targeted to buyers of complex B2B products or services. These types of sales are usually non-commodity items that typically involve:

• Decision-makers at the owner, director, VP or C level of contact
• A “solution sell process” where the prospects have a specific problem that needs to be solved
• Multiple sales calls over a period of time before closing
• A request that the prospect make a large purchase

Our B2B appointment setters understand the unique challenges of complex B2B sales. They are trained in SSM’s proprietary process to approach and manage lead-gen conversations, starting from the first phone call. Our professional team is confident and comfortable in speaking with high-level decision-makers and gatekeepers and will represent your organization with credibility.

Targeted B2B Appointment Setting Efforts in Hundreds of Categories

We deliver customized B2B appointment-setting services and targeted lead generation for companies of various sizes, product categories and marketing objectives. Our professional appointment-setting team has the expertise and knowledge to work with your most qualified prospects.

We Speak the Language of Selling In B2B Appointment Setting

Our services are developed by salespeople for salespeople. We understand the language of selling and have the know-how to craft your message for the unique needs of B2B appointment setting. Our team professionally contacts and engages your prospects, turning business leads into highly qualified prospects and generating better conversion rates and bigger sales results.

Clients hire us for focused, efficient, thorough, detail-oriented appointment-setting services that deliver qualified business leads and “warm up” the sales process for your company’s sales team to take over. The Strategic Sales and Marketing team is staffed with experienced, battle-tested, business-savvy professional appointment setters. Our only focus is exceeding the expectations of our clients. We are constantly thinking, strategizing and planning how to harness the power of our B2B appointment-setting services to generate bigger, faster sales results.

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