How Leads Are Qualified
Strategic Sales & Marketing (SSM) is one of the industry-founding B2B lead generation companies. Since 1989, we have generated more than 3 million qualified B2B sales leads. Our experienced B2B lead generators deliver professional lead gen solutions to reach your key decision-makers, set more sales appointments, and grow your sales pipeline!
Our lead generation agency focuses on a few key target markets and prospects:
We serve as an extension of your company to boost the speed and success rate of your lead gen and marketing activities.
Our team uses a multi-touch process to qualify "warm leads", demonstrate your selling points, and book sales meetings for you.
Don't let good sales leads fall through the cracks! Our inbound lead qualification service helps retain your new prospective customers..
We're not just a lead gen agency; we also help manage your sales leads for long-term ranking, nurturing, and follow-up.
Our expertise goes beyond your typical lead generation companies. We offer flexible, fractional sales rep talent, that can help with direct sales and more.
Years of Experience
Cold Calls Made
Decision Makers Pitched
Here are a few reasons why SSM ranks among the top B2B lead generation companies in USA:
Why is Strategic Sales & Marketing recognized as one of the top lead generation companies? Because we offer a unique, focused lead generation company B2B mindset. We have created a proprietary sales process with a multi-touch method to find, qualify, and build relationships with your prospects. We do the hard work of cold calling, appointment setting, and lead nurturing to help your company save time and focus on high-value sales activities. We don’t just give you a list of names and phone numbers, we give you a list of “warm leads” that are ready and eager to hear from your company.
SSM is an industry-leading B2B lead gen company, so we’re well-poised to answer your questions. Read the following FAQs to learn more, and be sure to contact us for additional information.
Lead generation is a methodical, multi-step process to identify, contact, and qualify new potential buyers for business solutions and professional services. The lead generation process often involves research, cold calling, email marketing, social media outreach, appointment setting, and more. The goal of lead generation is to create a list of new business leads that are ready and willing to have an introductory call, product demo, or sales meeting.
B2B lead generation companies provide a third-party service for companies that need extra help with marketing and creating new opportunities in the sales pipeline. In the same way that businesses sometimes need to hire a marketing agency, a law firm, or an accounting firm, lead generation companies are part of that world of professional services.
Some lead generation firms only offer a few types of services, like cold calling and appointment setting, while others (like SSM) offer a full range of sales and marketing services, such as market research, marketing support and consulting, customer surveys, sales coaching, inbound lead qualification, and more.
There are two general types of lead generation: Inbound and Outbound.
Inbound lead generation is all about drawing potential customers “in” to your organization, with methods like social media, search engine marketing, SEO, and content marketing.
Outbound lead generation involves going “out” of your organization to directly contact customers, such as email marketing, cold calling, direct mail, or other proactive outreach.
Some lead generation service providers will focus on one type of activity, while others (like SSM) will offer a blend of inbound and outbound lead gen solutions.
Every lead generation agency has its own unique style and strengths. Some will prefer to focus on cold calling and will just hand you a list of names when their contract is done, while others will offer comprehensive marketing consulting and will want to work closely with your in-house team. Some will charge by the hour, while others will prefer to work based on a fixed-fee monthly retainer agreement. Every lead generation program is different depending on your needs, but a good, reputable company will show you a detailed process and be transparent about their pricing.
Before you hire a lead gen firm, think about your preferred work style, what level of support you need, and which tasks you are willing to hand off to the lead generators vs. which tasks you prefer to manage in-house. And don’t hesitate to bring questions to the company. They are there to listen and explain their process and help you feel confident that you’re making the right choice.
Here are a few reasons why it might be time to hire B2B lead generators:
Here are a few qualities to look for in the best lead generation companies in the USA:
Especially if you’re a small business or startup, it can be hard to know if lead generation companies for small businesses really deliver enough value and ROI. But SSM has worked with many small businesses and early-stage startups over the years. Here’s how we help you get more clients:
Bottom line: lead generation for B2B companies will typically help you get a higher number of qualified sales leads. But you have to invest some time, effort and resources to get the results you deserve.
Exact pricing for lead gen services will depend on the scope and timeline of your B2B lead generation program, the type of services you need, the target market you want to reach, and other factors.
Some firms offer hourly billing for short-term projects, while others will request a longer-term commitment across several weeks or months, with a retainer fee for a specific package of services and deliverables. Just like hiring a lawyer, accountant, consultant, marketing firm, or other professional service provider, hiring B2B lead generation firms is not always “cheap,” but the best lead generation companies and services are worth more than they cost. SSM always strives to deliver added value and a positive ROI on our clients’ investment.
We’ve honed our strategies over the years to develop the most effective approach to B2B lead generation. Our methodical process delivers qualified “warm leads” while freeing up your time for high-value sales activities. Contact us today to see how our services can drive results for your sales process.