4.8/5 Stars

Top Lead Generation Company of the Year

Clutch | Business.com | The Manifest

Major Account Lead Generation

Since 1989. Business To Business

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How Leads Are Qualified

B2B lead generation company

Lead Generation & Appointment Setting Services That Grow Your Sales Pipeline

Strategic Sales & Marketing (SSM) is one of the industry-founding B2B lead generation companies. Since 1989, we have generated more than 3 million qualified B2B sales leads. Our experienced B2B lead generators deliver professional lead gen solutions to reach your key decision-makers, set more sales appointments, and grow your sales pipeline!

Our lead generation agency focuses on a few key target markets and prospects:

  • Lead generation company B2B expertise: We only work with business-to-business clients on complex, major account B2B sales.
  • High-level decision makers: Do you sell to C-level executives, VPs, Directors, business owners, or other high-level business stakeholders? Our lead generators can help reach your decision makers.
  • Long sales cycles, large deal sizes: We know it takes time to generate qualified leads and make progress toward closing a deal. Our proprietary processes and methodical, strategic approach has made us one of the top lead generation companies.
  • Solution selling based on customer pain points: We build sales relationships with prospects based on your solution’s unique value proposition and emphasizing the business-level everyday “pain points” in your target market. We help motivate your prospects to book a meeting.

We serve as an extension of your company to boost the speed and success rate of your lead gen and marketing activities.

Our Services

B2B Appointment Setting

B2B Appointment Setting

Our team uses a multi-touch process to qualify "warm leads", demonstrate your selling points, and book sales meetings for you.

Inbound Lead Qualification

Inbound Lead Qualification

Don't let good sales leads fall through the cracks! Our inbound lead qualification service helps retain your new prospective customers..

B2B Lead Management

B2B Lead Management

We're not just a lead gen agency; we also help manage your sales leads for long-term ranking, nurturing, and follow-up.

Fractional Sales Rep

Fractional Sales Rep

Our expertise goes beyond your typical lead generation companies. We offer flexible, fractional sales rep talent, that can help with direct sales and more.

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Industries We Serve

Durable Goods

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Design To Order Items

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Managed IT Services

Software / VAR's

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Years of Experience

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Cold Calls Made

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Decision Makers Pitched

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Leads Developed

Why Are We the Best B2B Lead Generation Company?

Here are a few reasons why SSM ranks among the top B2B lead generation companies in USA:

  • We specialize in major account lead generation: Not every B2B lead generation company truly has expertise in major accounts, but we do. Our focus is B2B buyers with a long sales cycle and large deal size.
  • We target high-level decision makers: We can help you reach VPs, Directors, C-suite executives, and additional stakeholders within the buyer organization. Our detailed process helps get you on their calendar for sales meetings.
  • We employ professional, well-trained sales reps: Our sales reps are experienced pros with an average age of 35-55. They can speak with your prospects as industry peers.
  • We are US-based - no offshore talent or outsourced contractors: We believe that this model is the best way to build trust with your prospects. Our reps understand the cultural nuances of U.S. buyers.

Our Awards & Recognitions

Why is Strategic Sales & Marketing recognized as one of the top lead generation companies? Because we offer a unique, focused lead generation company B2B mindset. We have created a proprietary sales process with a multi-touch method to find, qualify, and build relationships with your prospects. We do the hard work of cold calling, appointment setting, and lead nurturing to help your company save time and focus on high-value sales activities. We don’t just give you a list of names and phone numbers, we give you a list of “warm leads” that are ready and eager to hear from your company.

FAQs About B2B Lead Generation Companies

SSM is an industry-leading B2B lead gen company, so we’re well-poised to answer your questions. Read the following FAQs to learn more, and be sure to contact us for additional information.

What is lead generation?

Lead generation is a methodical, multi-step process to identify, contact, and qualify new potential buyers for business solutions and professional services. The lead generation process often involves research, cold calling, email marketing, social media outreach, appointment setting, and more. The goal of lead generation is to create a list of new business leads that are ready and willing to have an introductory call, product demo, or sales meeting.

What is a lead generation company?

B2B lead generation companies provide a third-party service for companies that need extra help with marketing and creating new opportunities in the sales pipeline. In the same way that businesses sometimes need to hire a marketing agency, a law firm, or an accounting firm, lead generation companies are part of that world of professional services.

Some lead generation firms only offer a few types of services, like cold calling and appointment setting, while others (like SSM) offer a full range of sales and marketing services, such as market research, marketing support and consulting, customer surveys, sales coaching, inbound lead qualification, and more.

What are the types of lead generation?

There are two general types of lead generation: Inbound and Outbound.

Inbound lead generation is all about drawing potential customers “in” to your organization, with methods like social media, search engine marketing, SEO, and content marketing.

Outbound lead generation involves going “out” of your organization to directly contact customers, such as email marketing, cold calling, direct mail, or other proactive outreach.

Some lead generation service providers will focus on one type of activity, while others (like SSM) will offer a blend of inbound and outbound lead gen solutions.

How do lead generation companies work?

Every lead generation agency has its own unique style and strengths. Some will prefer to focus on cold calling and will just hand you a list of names when their contract is done, while others will offer comprehensive marketing consulting and will want to work closely with your in-house team. Some will charge by the hour, while others will prefer to work based on a fixed-fee monthly retainer agreement. Every lead generation program is different depending on your needs, but a good, reputable company will show you a detailed process and be transparent about their pricing.

Before you hire a lead gen firm, think about your preferred work style, what level of support you need, and which tasks you are willing to hand off to the lead generators vs. which tasks you prefer to manage in-house. And don’t hesitate to bring questions to the company. They are there to listen and explain their process and help you feel confident that you’re making the right choice.

Why (and when) should you hire a B2B lead generation agency?

Here are a few reasons why it might be time to hire B2B lead generators:

  • You are struggling to get enough leads in your sales pipeline
  • You have concerns about the quality of leads that are coming in to your organization
  • You feel like it’s taking too long to close deals
  • Your sales conversion rates are falling
  • You worry that you don’t have good product-market fit
  • Your company is growing, but you need more “hands on deck” to expand your market presence and get in front of more customers

What qualities should you look for in a lead generation company?

Here are a few qualities to look for in the best lead generation companies in the USA:

  • Reputation: Does this company have a proven track record of experience, or are they a “fly by night” organization?
  • Testimonials: The best business lead generation companies will have many success stories from happy customers.
  • Methodical process: How does this company do the work of identifying and qualifying new leads? Do you feel good about their approach and their tactics?
  • Transparent pricing: Reputable firms will be upfront and open with you about what they charge for their services. Beware of firms that offer “pay per lead,” as this can end up costing you more money (and wasted time).

How can I get more clients with lead generation?

Especially if you’re a small business or startup, it can be hard to know if lead generation companies for small businesses really deliver enough value and ROI. But SSM has worked with many small businesses and early-stage startups over the years. Here’s how we help you get more clients:

  • Market research: We learn about your business and we use our expertise in your industry to find prospective clients – including many that you might not know about.
  • Cold calling and multi-touch outreach: We do the hard work of making calls and conducting outreach to introduce your company to customers, to build relationships, and to book sales meetings for you. Instead of cold calls, you get “warm leads”.
  • Inbound and outbound marketing: Depending on your business goals, we can help you create a comprehensive marketing program to focus on your target markets and high-value prospects.

Bottom line: lead generation for B2B companies will typically help you get a higher number of qualified sales leads. But you have to invest some time, effort and resources to get the results you deserve.

How much does B2B lead generation cost?

Exact pricing for lead gen services will depend on the scope and timeline of your B2B lead generation program, the type of services you need, the target market you want to reach, and other factors.

Some firms offer hourly billing for short-term projects, while others will request a longer-term commitment across several weeks or months, with a retainer fee for a specific package of services and deliverables. Just like hiring a lawyer, accountant, consultant, marketing firm, or other professional service provider, hiring B2B lead generation firms is not always “cheap,” but the best lead generation companies and services are worth more than they cost. SSM always strives to deliver added value and a positive ROI on our clients’ investment.

Take Advantage of Our B2B Lead Generation Expertise

We’ve honed our strategies over the years to develop the most effective approach to B2B lead generation. Our methodical process delivers qualified “warm leads” while freeing up your time for high-value sales activities. Contact us today to see how our services can drive results for your sales process.

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