Strategic Sales and Marketing (SSM) was founded in 1989, and has become a widely-respected thought leader in the lead generation industry. One of our core areas of expertise is appointment setting services. We create customized appointment setting solutions for our clients to enhance their existing B2B lead generation efforts, driving increased conversion rates and helping close more deals.
Thousands of clients have chosen SSM for their appointment setting services efforts because:
- Focused on B2B lead generation and appointment setting: Our Major Account sales appointment setting services are targeted to clients whose primary focus is selling “complex” B2B products and/or services. These types of sales are usually “non commodity” items that typically involve:
- Decision makers at the Owner, Director, VP or C level of contact.
- A “solution sell process” with business leads where the prospects have a specific problem that needs to be solved.
- Multiple sales calls over a period of time prior to closing.
- Asking the prospect to make a large purchase.
- Unmatched experience in appointment setting and lead generation: Since our founding in 1989, we have completed over 50 million new business sales presentations to high level decision makers and generated over 7 million sales leads. Our state-of-the art appointment setting processes and dedicated appointment setters have helped create millions of dollars in new sales revenue for our clients.
- Targeted B2B appointment setting efforts in hundreds of categories: We deliver customized appointment setting services and targeted lead generation for companies of various sizes, product categories and marketing objectives.
- We speak the language of selling: Our roots are in the B2B lead generation and sales management industry, and that means our lead generation and appointment setting services are developed “by” sales people “for” sales people. This means we understand the language of selling and have the know-how to craft your message and then professionally deliver it to your audience, turning business leads into highly qualified prospects, leading to better conversion rates and bigger sales results.
Clients hire us for focused, efficient, thorough, detail-oriented B2B lead generation and appointment setting services that create stronger connections between sales people and qualified business leads. The Strategic Sales and Marketing team is staffed with experienced, business-savvy, battle-tested professional appointment setters and sales agents. Our sole focus is exceeding the expectations of our clients. We are constantly thinking and planning and strategizing about how to harness the power of our lead generation services and appointment setting programs to generate bigger, faster sales results.
The Strategic Sales and Marketing appointment setting advantage:
- 23 years of B2B lead generation and marketing management experience.
- An extensive staff of diverse, highly experienced appointment setters with specific expertise in our clients’ product categories.
- Proprietary appointment setting process for complex B2B lead generation.
- See the results of your appointment setting campaign with Web-based self service reporting, giving clients 24/7 real time visibility of each program.
- Customized appointment setting program design to listen to each client’s needs and meet each client’s unique objectives.
- Best-in-class, time-tested appointment setting scripts and messaging to achieve the best results in B2B telemarketing.
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