Lead Generation Has Never Been Easier…

Lead Generation

In publicizing, lead generating services is the commencement of customer interest or inquiry into goods or services of a particular enterprise. Lead generating services can be conducted for various purposes such as list building, e-mail list attainment or for selling purposes. The means for generating leads characteristically come under the umbrella of publicizing, but it may also include non-paid bases such as organic search engine results or recommendations from prevailing customers.


Leads generation can be obtained from various sources or undertakings, for example, digitally via the online network, through particular referrals, through telephone calls either by the enterprise itself or telemarketers, through advertisements, and other numerous events. A 2018 study found that 92% of assenters cited email as the most common medium for lead generating and appointment setting companies, followed by content advertising, search engine, and last but not the least events. A study from 2017 found that direct traffic, search engines, and online referrals were the three most popular online channels for lead generating services, accounting for 94.02% of leads.


Generation of leads is often paired with lead management and appointment setting to move leads up the purchase funnel. This amalgamation of activities is referred to as pipeline marketing.


Usually, an individual follows up on a prospective lead and all his needs and interests. Once the person (e.g. salesperson) evaluates and qualifies it to have a potential genuine business, the lead gets transitioned into an opportunity for a business. The opportunity then has to undertake multiple sales stages before the end goal is achieved.


Marketing leads are usually congregated into segments that determine the level of qualification present within a particular organization.


Marketing Qualified Leads (MQLs) are those leads that have typically originated through inbound networks, such as Web Search or content advertising, and have shown genuine interest in a company’s goods and services. These leads have yet to communicate with sales and marketing teams. Usually, an MQL is a type of lead who has deliberately taken steps to engage with your product by executing actions like willingly submitting contact information, choosing to participate in a program, adding e-commerce objects to a shopping cart, downloading resources, or repeatedly visiting a particular website.


These are the types of leads which may be promising. They are inquisitive and are genuinely considering to start a business relationship with you, but they haven’t quite taken the step towards a sales conversation yet. However, they’re more expected to be responsive to a sales pitch than a normal lead. If you contemplate about your own buyers’ journey, rarely would you submit your real email address lest you’re open to starting a conversation. An MQL is expected to be interested in your goods and/or services, and you may propose a solution to whatever it is that they require.


Sales Qualified Leads (SQLs) are types of leads that are usually screened by salespeople, oftentimes Sales Development Representatives (SDRs), for suitable qualifying standards to be followed-up with. The qualifying criteria comprises of need, budget, capacity, time-frame, interest, or authority to purchase. A sales qualified lead (SQL) is a vision created by the sales and marketing department and vetted by the sales manager and/or coach. After preliminary contact from marketing, sales continues the communication by exploring their various interests and their will and capability to purchase. If sales add them in their list, the lead is deemed “qualified”, with grievances that fit the answer being offered by the seller. Publicizing mechanization seamlessly converts streamlines sales and marketing interactions, marketing qualified leads into sales qualified leads.

The link here is a review for lead generation companies at the Chamber of Commerce.


Strategic Sales and Marketing will make lead generation look like a walk in the park. If you’re worried about lead generation you’ve come to the right place. With our professional experience, we can assist your firm in not only generating leads but appointment setting as well. For further information about the same check our blogs about lead management and appointment setting.

Schedule Your Appointments In a Jiffy. Don’t Have Customers Cancel On You…

Appointment setting

Appointment setting is a metier B2B sector where, particular enterprises specialize in increasing the sales revenue of their customers by cold calling, lead generating services, scheduling appropriate appointments for their clients with their end consumers and traders. The qualified appointments, in turn help the firm in obtaining clients.


The appointment setting organizations focus on many techniques of lead generation companies like online network researching, pursuing customers, expanding their contacts through various methods and mediums, interventions, leveraging contacts, increasing network, etc.


As an appointment setting or a lead generation company, you are accountable for contacting leads over the phone to schedule or set appointments. A lead is merely a person who depicts genuine interest in your goods and service and is sanctioned to make purchase judgments. Functioning as an appointment setter can cause you a lot of unnecessary pressure. If you are not scheduling appointments, the firm’s productivity takes a hit. The best method to become an active appointment setter is by equipping yourself with all necessary knowledge in advance.


A few tips for appointment setting our given below:


  1. Textbook the script you will be pitching about your goods and services to prospective leads. Your speech should have an introduction to your brand, it should enumerate who you are or the enterprise you represent. The speech should sound completely natural and impromptu. If your pitch is not up to the mark, your lead will perhaps disconnect the call before you can ask to set up an appointment.
  2. Sound enthusiastic about your good or service that you will be offering. If you are stirring to listen to, your prospective lead may cut the call instantly. It is an instinct to speak rapidly when you are panicky and trying just finish your speech. Practice speaking slowly and clearly.
  3. Pay attention to your lead instead of concentrating on successfully completing your speech. By hearing, you can pick up on the indications that the customer is genuinely interested in your products or services. When the lead indicates something, Think on the spot and answer his question instead of finishing your script.
  4. Study how to handle hostilities. The ideal way to handle an opposition is to be ready for it. May sound simple but that is the solution to your problem. Practice your rebuttals for every probable opposition your lead can give you. When a lead opposes your pitch or an appointment, know which contradiction to use from your arsenal.
  5. Demand the name of the best people to call or to visit further converse about the assistance your company provides. Don’t forget to get the person’s phone number and ask the appropriate time to call. Provide your prospective lead with a variety of dates to avoid scheduling an appointment far into the future. By setting the appointment close to your conversation call, the details are still fresh in the lead’s mind. Lastly, ask for an email address so you can send ratification.
  6. Don’t forget to send a confirmation through email reminding your lead of his scheduled appointment. Concisely recapitulate what the appointment will be about and what the lead should expect. Recap the lead on the conversation he had with you and then when he had it.
  7. If your prospective lead refuses for an appointment, politely ask for the reason behind it. Acquiring this information is important. It gives you an opportunity to know where you’re lacking in presenting your pitch or what you should add to make it more attractive.

Like we mentioned before, appointment setting can be extremely tedious. Hence if you don’t feel like doing it, you can always rely on Strategic Sales and Marketing to assist you and make appointment setting absolutely easy for you. If you require further information about appointment setting you can visit our other blogs about lead generation and appointment setting.

Lead Generation Companies: Why their Services are Worth It?

Lead generation companies

Due to the constant evolution in the market, consumers have more options than ever. This, as a result, means that businesses also have to face increased competition and glitches when it comes to growth and an increase in sales. In case your business is facing the same scenario, it is best to go for appointment setting services.


Lead generation is basically getting the consumer interested in the product your brand is selling. Effective lead generation strategy will make sure that the target audience builds interest or inquire about the products or services that your business is providing.


Let us have a look at how this process worked traditionally


Remember the times when you would visit exhibitions and fairs to have a look at the booths and what they had on the display? Generating leads works in the same way. When you visited these fairs they usually asked you to fill out forms with your contact information so the sellers could get in touch with you for any promotions.


In the same way, for lead generation purpose internet serves as the medium. The internet is used to gather information about potential customers and reach out to them. Lead generation depends on two main qualities- quality and quantity.


Both of these qualities go hand in hand, however, the quality of the leads are usually held a high priority lead generation is one of the most effective ways of generating customer interest. In simple terms, the ultimate goal of lead generation is to generate more business.


Some of the main points why you need to outsource lead generation services are as stated below:


1. Lead generation is not easy


Yes, you read it right. This is because each of your product channels requires multiple strategies for their own continued optimization. This is when going for professional appointment setting services will help you in formulation customized and specific strategies based upon the product you are trying to market.


2. Database marketing


Any reputed lead generation company will have a massive database of business and professional information so that targeted and personalized marketing campaigns can be designed accordingly. All these strategies need to be prepared only by professionals as most in-house marketers are unable to reach such level.


3. Telemarketing


Telemarketing is usually best when it comes to getting in touch with the targeted audience. Telemarketing is also found much more effective as compared to phone calls for promotional purposes. Telemarketing also leaves a heavy influence when we take the respondent’s perspectives. The main aim of telemarketing is to set an appointment with your sales team so that they can give more information to potential consumers.


All these aspects will only be able to scratch the services that have been outsourced and that has been offered by the lead generation market offers. Any good lead generation company will be able to provide the customers with the proper framework and understanding of the brand and its products. Just make sure that you choose one of the best lead generation companies to get desired results.

4 Questions you Need to Ask yourself about a Lead Generation Company


Needless to say, every business has to generate sales needs in order to grow. However, it is not possible for every business to do this on their own some businesses do not prefer it whereas some don’t have the efficiency to do the same. This is when a lead generation company in USA can be at your rescue. However, it can be really difficult to choose the best lead generation company from so many available options.


It is very obvious that every company will market itself in the best way possible. A poor choice will result in a heavy hit to the profit margins. Like any other outsourced functions, a lead generation company can also help in increasing the profit of your firm to a great extent.


This is why it is very important to know the factors that are important while choosing a lead generation company. Have a look at some of the most relevant factors that are essential for a lead generation company to be able to serve you the best. Have a look at some of the questions that you need to ask yourself before you go ahead and finalize the company you want to work with.


1. Are they apt for your business niche?


Before you finalize a company you wish to work with, you need to make sure whether or not they are familiar with your business niche. You also need to determine which of your product sells best and then find a lead generation company that will provide you with suitable online marketing services. Let the company decide what medium would be best for their business and also make sure that the company you choose to work with is experienced in handling the same.


2. Have you checked the testimonials?


Going through what their client has to say about the company will give you an overview of their working method and capacity. Talk to a few of their past clients just to make sure whether their services are up to the mark or not. This will also help you in knowing whether or not the company has the experience of working with your field.


3. Did you check their numbers?


The activities that these lead generation companies undertake is highly quantifiable. This means that you can ask them for the number of leads they have generated and out of them all how many did actually qualify and how many resulted in pipeline contribution.


4. Did you ask for a business proposal?


Needless to say, before you finalize the company that you need to work with, you need to make sure whether or not the company understands what your requirements are and whether they can handle your lead generation services efficiently. You need to ask them to prepare a comprehensive proposal so that you can see if they understand your needs and propose a good plan for generating leads.


Wrapping up


Keeping all these factors in mind, it is important that you do not trust any company blindly. Do your own research and make sure that the company provides all the services that you need.

Ways to Ensure Inbound Marketing Isn’t Sabotaging Outbound Marketing and Lead Nurturing


Inbound marketing is one of the most sought after trends these days. Marketers today, are focusing a lot on inbound lead qualification and creating more content. This is because lead generators are well aware of the factors that are crucial for capturing new leads and attracting more customers.


However, a significant number of these new leads enter incorrect information when it comes to contact details. This incomplete list might be something that you are using to reach out to potential clients. The same list you might be using for telemarketing follow up and to nurture other marketing campaigns.


This is when all of your marketing efforts will go in vain. When you are not able to reach the right type of audience or customers, no matter how appropriate your inbound lead qualification strategies are- it will not show any significant improvement in your sales.


Here are some of the important points that will make sure that your inbound marketing does not sabotage or adversely affect your outbound marketing. Most of these changes can be made in-house and improvement can be made accordingly.


  1. Asking for a valid email address


Make sure that all the forms that are being filled by the applicants have a mandatory field that requires an email address. This is how you will be able to ensure that you are sharing the marketing information with the right person only. This will save time and also make sure that you are getting in touch with the right person.


  1. Creating a lead nurturing campaign


In order to ensure more engagement, it is important to encourage more engagement. You could consider offering some free content or even trials. Following up with another piece of form which can gain more information about the target audience can help in knowing more about the customers which ultimately help in framing marketing strategies which suit them the best.


  1. Ask lead qualification questions


Asking basic lead qualification questions will help you to differentiate the sales lead which has the most promising and high priority. Think twice before passing any leads to the sales team try on your own to figure own which ones are most likely to buy and which leads have the highest chances of converting into sales.


Apart from these main factors, you can also make sure that you mark all the inbound leads with a lead source. Build out buyer profiles for the companies that you feel are quite interested in buying your product or service.


Overtime any company will get better at reading between the lines and telling where and how things are going wrong. With experience, one will learn how to avoid making any mistakes and learn to qualify a serious lead. From customer conversation and behavior you will be able to tell whether the customer is really interested in buying your product or not.


Now that you know the basic dos and don’ts of inbound lead qualification, let out expert team guide you when it comes to framing Strategic Sales and Marketing strategies to attract the best possible leads for your business.

Lead Generation Techniques: A Quick Glance At Today’s Lead Business Strategies

No matter how old or new your business is, one of the biggest challenges that you might have come across during any phase of your business is to determine who are their potential clients. Along with the simple concerns like finding adequate capital, business location, and supplies- finding the right type of people who are willing to buy your products and services is also one big task.


Lead generation services are the best way to attract and identify the target audience for a business. Identifying the type of audience interested in your business will help you to plan and implement business strategies accordingly. This is the main reason behind the advent of lead generation for your business.


  • To begin with, one must know how to implement these lead generation strategies and why are they important?


Knowing your target market


Generating leads online involves the process of communicating with potential clients and providing them the idea of your business. This process will also give you an idea about who your target audience is so that you can learn the segments of the entire market. Once you are aware of your target market, the lead generators will also provide you with the data of the potential customers so that you can understand their needs in a better way.


Classifying your customers


The tactics and tools that go into lead generation are different depending upon the type of audience you want to target. There are various things you can try when it comes to online campaigns and generating leads. Lead generation software is one such tool that can help you generate leads faster so that you can get more time reviewing results. This software makes things short and easy as you don’t have to go through many marketing processes to come up with a list of potential clients.


Diminishing unqualified clients


When you go for B2B lead generation services, it will prove to be one great way to diminish the number of unqualified clients that are attracted by certain marketing campaigns. This will help your business to focus on a defined set of people who are actually interested in buying the product and wish to transact with your business. Lead generation is one very effective way to get back to a defined list of clients as you will be able to tell who has worked with you in the past.



Enhanced marketing results


Apart from being able to reach the right type of audience, lead generation activities also help in customizing marketing campaigns depending upon the results obtained. As compared to any other marketing collateral, lead generation also requires lesser funding comparatively. Lead generation is one effective way of getting to know your website, business, and products in a better way and helps you to determine how well your services are interacting with the target customers.


To know more about how you can boost sales of your business, make sure to get in touch with us.

Here Is What Makes a Lead Generation Company Reliable And Promising

lead generation companySomething that you might always wonder is what makes a lead generation company ideal enough to trust them with their services. As you must have seen in the recent times there are so many lead generation companies that emerge which makes it even difficult to pick and choose one from them. With the scenario of such increased competition, it has become even more complex to choose the best among the rest of the companies that provide the best services as compared to the competitors.


Lead generation companies basically specialize in Strategic Sales and Marketing. They work very closely with the marketing and sales team to get a clearer idea of what leads they are targeting. Once they have understood the type of leads that are required by the business, they move on to finding qualified leads. Qualifying and finding organic leads takes time. It Is not something that you can manage on your own. This is why you need experts to handle it for you.


Below mentioned are some of the qualities you need to look for in a lead generation company.


To begin with, the lead generation company should be able to design your website keeping in mind your potential clients or users. Hence it is very crucial to have a dedicated website for lead generation. The website should be user-friendly, should have the concept that engages the audience and most importantly it should be easy to find on the internet.


The website design should be captivating enough and should be adaptive to various B2B campaigns. Your lead generation partner should also know how to use social media for lead generation in a way that it will contribute to your marketing strategies. In today’s world where everyone is on social media, it is very important to use it as a platform to grab the attention of users. Social media posts are known to attract users faster as compared to the traditional method.


Eye-catching graphics are a must for modern lead generation effectiveness. Great graphics have always been in trend and it is a really great way to eventually convert the visitors into buyers. This is why the lead generation company you decide to work with should also have extensive knowledge of infographics, photoshop, and other visual creativeness.


The lead generators you decide to work with should also have the proper knowledge of how they are supposed to manage real markets and indulge in real conversations. Having real discussions can help them to understand your brand more and make better clear decisions.


Being in the B2B industry, these professionals should know that not all the contacts are sales-ready. This is why it is vital to build and nurture the relationship with any lead they come across. Once the leads are ready to buy a particular product or service, they will consider your option because of the developed trust factor.


Make sure that whatever lead generation company you partner up with they should only promise realistic outcomes. They should not merely provide a certain number of leads to their clients but they should also be able to generate actual opportunities.

Things Every Small Business Should Keep In Mind Before Hiring Lead Generation Services

appointment setting

Many businesses still believe that face to face communication is the key to lead conversion. However, it is important that you also pay attention to the modern techniques of lead generation that have changed the sales game. Even if you own a small business it is very important to consider appointment setting. However, for small businesses, it can be really difficult to hire an in-house team and train them to work on an appointment setting.


This is why it is preferable to outsource appointment setting services so that you can carry out promotion for your business effectively. Here are some of the best appointment setting tips which will help you to simplify the process and to shed a light on why small businesses need appointment setting services as well.


To begin with, generating leads with the help of Strategic Sales and Marketing will help you to attract more organic traffic to your business. At times we receive promotional calls which sound really boring and unconvincing from the very start. This is because of the fact that these calls are from contract employees who are not qualified representatives. This is why it is very important to hire qualified representatives for best results.


Outsourcing lead generation for your business will save you the cost of hiring an in-house team and providing them training. When you outsource these services with a reputed lead management company they already have a set of trained representatives who are best at what they do.


Make sure that you work with companies that have wide industry experience and have extensive knowledge of the industry your business belongs to. Working with experienced people will be very beneficial for your business as they will have all the knowledge about market trends, fluctuations as well as products.


No matter what is the size of your business, sales communication is the most crucial part of lead generation. This is why it is important that your communication has to deliver your sales message very effectively so that it does not leave a bad impression on prospective clients. Your message should be customized in a way that it reflects the ideas and values of your services and products.


The main reason to outsource appointment setting is to attract maximum prospective clients. However, you yourself must do research so that you know bits about what and how this lead generation works. You should also ask these representatives to let you know from where will they look for ideal customers. You can also ask them about methods they will use to track potential customers.


Lastly, when you have scrutinized all the above-mentioned qualities you need to check the online as well as offline reviews of the lead generation companies. Make sure you ask friends and family regarding the company you wish to work with. This will provide you a general idea of their working style as well as results derived by them. A few negative reviews are fine but pay attention to each and every review.


You can get in touch with us to know more about lead management and appointment setting services.

5 Lead Generation Ideas You Never Heard Before


While there are many tactics that work for online lead generation, there are various approaches that work the best. There are a lot of lead generation companies in the USA that can help you to grow your email list. However, before we get into the gist of it- it is important to know the basics.

Lead Generation Ideas

First things first let us understand what lead generation means:


Lead generation is a process which involves collecting contact information of various potential customers. This is done in order to get the customer’s permission to contact them regarding prevailing and upcoming offers.


Email marketing is one of the most successful ways to get in touch with a customer. A business can sell anything online by effective Email marketing and making the potential users aware of the products and services provided by your business.


Now that we have a clear idea about what lead generation is, let us focus on the various lead generation ideas and how they can be implemented effectively on your site.


1. Blog consistently


The best thing to consider while inbound marketing is to blog regularly. You should make sure that your website has a wide variety of contents such as educational blogs, how-to’s, special blog series and much more that will help the customers to know more about the brand and develop trust.


2. Add social buttons to your Email newsletter


It is very important to give your subscribers an option to share your newsletters. This will help your brand to gain popularity as more and more people will follow/subscribe to your newsletter and blog page. You can add a simple call-to-action button which can let the users know what they’re supposed to do next.


3. Create a promotional video


Some people prefer learning by reading and in the same way, some people prefer understanding things via visuals and audio. By creating a promo video, you can educate your visitors quickly and easily about any product or services. You can use some technologies which help you to add a call to action to capture a user’s email address in the middle of the video.


4. Add content upgrades


A content upgrade is an additional value which the users can take advantage of which is related to the blog post they read. For example: if your website has a blog post that is titled: ‘ How to buy the perfect furniture for small rooms, you can also put up a link to reference article that is about ‘ Mistake to avoid while choosing furniture’. this will help the users to find everything in one place instead of going to a separate website altogether.


5. Invest in guest blogging


If you happen to know the sites that your audience most often visit, make sure you do your best to reach them via these websites. One of the easiest ways to reach them is by offering to guest blog. This will generate a backlink to your websites and help the potential customers to reach your website.

SSM Ranked 4th Best Lead Generation Agency in the World!

Clutch Recognized Top Lead Gen CompanyAs a lead generation company, our mission is to provide clients with the best possible services in order to maximize their sales. We’ve been in business for nearly three decades and have experience with several large names in various industries. Our team specializes in high-quality voice and back-office services in order to create quality leads and increase conversion rates. With a client-based focus, we work closely with our partners to help them reach new heights.


In their annual report of the best B2B companies from around the world, Clutch has accredited us on being one of the best lead generation, appointment setting, and call center services firms in the world. Clutch is a third-party ratings and review company that researches B2B service providers and assigns them rankings based on expertise in their industry and ability to deliver for their clients. To guarantee that their ratings are accurate, Clutch contacts these companies past clients directly in order to receive feedback through 10-15 minute phone interviews. As a lead generation company, we recognize that success stems from our ability to drive our partners’ sales to new levels. Having such a high ranking on Clutch serves as a great measure for how far we’ve come since our start in 1989!


Here are a few examples of what our past clients have to say about us:


  • “They are the best telemarketing company I know of.” – Former Director of Sales, Engineering Software and Services Firm
  • “If they did their job any better I wouldn’t be able to handle the number of leads.” – Recruiter, Systems Engineering Consulting Firm
  • “They’re not just a pitching service but they truly are building relationships with new customers.” – Director of Business Development, IT Service Company


Not only have we been highlighted as a top lead generation company on Clutch, but our rankings on their platform have allowed us to be featured on their sister-website, The Manifest. Here we are ranked as providing some of the best call center services in the world! This site serves as a supplemental tool for firms who are looking for business how-to guides, industry reports, and company shortlists.


After some time in the market, most companies tend to see their sales number plateau and they are unable to stay on a path of progression. The reason why our clients regard us so highly is that we’re able to break through those barriers and keep our partners on the track for success. To learn more about why Clutch has named us a global leader in multiple categories stay up-to-date with our profile and read our clients’ feedback.