Appointment Setting Programs

Since our founding in 1989, SSM has become a widely-respected thought leader in the lead generation industry. One of our main core competencies is in appointment setting. We work in support of our clients to create customized appointment setting solutions that enhance their current efforts, drive increased conversion rates and help them close more deals.

Thousands of clients have chosen SSM for their appointment setting efforts because:

  • Focused on B2B lead appointment setting: Our Major Account sales appointment setting services are targeted to clients whose primary focus is selling “complex” B2B products and/or services. These types of sales are usually “non-commodity” items that typically involve:
  • 30 years of B2B lead generation and marketing management experience: Few other lead generation companies can match our record of longevity and achievement. The B2B lead generation business is in our blood, and we’re in it for the long haul.
  • Decision makers at the Owner, Director, VP or C level of contact.
  • A “solution sell process” with business leads where the prospects have a specific problem that needs to be solved.
  • Multiple sales call over a period of time prior to closing.
  • Asking the prospect to make a large purchase.
  • Unmatched experience in appointment setting: Our appointment setters have completed over 50 million new business sales presentations to high-level decision-makers and generated over 7 million sales leads. Our advanced methodology for appointment setting have helped create millions of dollars in new sales revenue for our clients.
  • Experience in hundreds of product and service categories: We deliver customized lead generation services and targeted appointment setting solutions for companies of various sizes, industries, and marketing objectives.
  • We speak the language of selling: Our roots are in the B2B lead generation and sales management industry, and that means our lead generation and appointment setting programs are developed “by” salespeople “for” salespeople. This means we understand the language of selling and have the know-how to craft your message and then professionally deliver it to your audience, turning business leads into highly qualified prospects, leading to better conversion rates and bigger sales results.

Clients hire us for focused, efficient, thorough, detail-oriented B2B lead generation and appointment setting campaigns that create stronger connections between salespeople and qualified business leads. The Strategic Sales and Marketing team is staffed with experienced, business-savvy, battle-tested professional appointment setters, and sales agents. Our sole focus is exceeding the expectations of our clients. We are constantly thinking and planning and strategizing about how to harness the power of our lead generation services and appointment setting programs to generate bigger, faster sales results.

The Strategic Sales & Marketing appointment setting advantage:

  • 24 years of B2B lead generation and marketing management experience.
  • An extensive staff of diverse, highly experienced appointment setters with specific expertise in our clients’ product categories.
  • Proprietary appointment setting process for complex B2B lead generation.
  • See the results of your appointment setting campaign with Web-based self-service reporting, giving clients 24/7 real time visibility of each program.
  • Customized appointment setting program design to listen to each client’s needs and meet each client’s unique objectives.
  • Best-in-class, time-tested appointment setting scripts and messaging to achieve the best results in B2B appointment setting.

Ready to take your lead generation and appointment setting efforts to the next level? Contact Strategic Sales and Marketing today for a Quick Quote on how we can become a “leading light” for your sales organization.

Get more qualified leads.