Here are questions in template form that can be customized for use in your lead generation program. Please note that a good script identifies prospects who have "pain." Pain is defined as a business problem or issue that needs solving. Finding the pain is the key to developing high quality sales leads.

1) Are you currently outsourcing your__________?

2) Does your present vendor offer _____________ ( insert your unique selling point)?

3) Are you having any problems with your present ______system/service/product that you have been trying to solve?

4) What is the nature of these problems?

5) How long have you been trying to solve these issues?

6) Do you use (your product or service) as a part of your company's _______ systems or process?

7) Are you planning on expanding your present company program or system to include _______ (your product or service)?

8) On a scale of 1-10 with 10 being the excellent, how would you rate the service you are receiving from your current vendor? What needs to be done to make it a 10?

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