Blog

How to use LinkedIn for Lead Generation: Ideas from our “Manage Your Leads” LinkedIn Group Members

We got a great response to our call for submissions from our “Manage Your Leads” LinkedIn Group. Many of you responded with your ideas on how to use LinkedIn for lead generation, how to get a foot in the door at a prospect’s company, and how to get past “gatekeepers” to decision makers by enlisting the support of allies within the prospect’s company. Some of the best responses.... Read more »

Mystery Solved: Where Do Technology Leads Come From?

Where do good technology sales leads come from? Are technology leads always just out there waiting for you to find them? Are these sales leads lying dormant within a company waiting for some sales rep to come along and harvest them? Or are technology leads created when the forces of business change come together and create new needs, like when a company expands or moves their offices or l.... Read more »

EXTEND YOUR LEAD GENERATION SERVICES TO THE INTERNET

Internet has become one of the most essential tools to be used in modern day business set up. Given the numerous benefits that the medium has on offer, various organizations and business owners are realizing that there is no way one could stay away from the internet. The same is the case with lead generation services too. Among the many sources of lead generation, which are available, intern.... Read more »

Reasons Why Outsourcing Appointment Setting Is the Right Way to Go

Outsourcing of one’s appointment setting requirements to external appointment setting companies is not an uncommon phenomenon today. An increasing number of firms are realizing that escalated competition, consumer expectations, employee attrition and all those business issues are more pressing and that is hampering their ardour towards appointment setting. Hence, it becomes more logical to o.... Read more »

Press Release as a Highly Relevant Tool for Lead Generation

Lead generation has never been a simple task. People, over the years, have realized it, the hard way, that an increasing competition in the industry has meant an increasingly saturated prospect. It is because of this reason that telephone marketing, bulk emails and even text messages are being termed as intrusive or undesired by many people. This has coerced marketers and lead generation com.... Read more »